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Potiguara, Alex

Postdoctoral researcher at the University of Sheffield, in England (2025); Ph.D. in Intelligent Technologies and Digital Design from PUC-SP; Master’s degree in Digital Media from the same institution. Currently, he is an interdisciplinary researcher working in the fields of Artificial Intelligence, Digital Ethics, and Sociotechnical Governance, with a focus on the implications of AI and digital technologies for the education, identity, and sovereignty of Indigenous peoples.

During his postdoctoral research, conducted in 2025 with support from the Digital Good Network at the University of Sheffield in England, he made a significant contribution alongside other Indigenous partners through the collective co-authorship of the Manifesto for Digital Good Living (Indigenous People and Digital Good Living). The manifesto serves as a governance tool concerned with creating digital networks among Indigenous villages to preserve elders’ knowledge, train community multipliers, and produce accessible content that strengthens digital education in Indigenous communities at a time when Generative AI (GenAI) is transforming the ecology of digital spaces and contributing to forms of digital extractivism and post-human digital capitalism.

He works at the intersection of Artificial Intelligence, technological education, and Indigenous cultures, developing participatory methodologies, intercultural instructional design, and digital governance models guided by ethical and community-based principles. He collaborates with international institutions and participates in research networks dedicated to building more just and inclusive digital societies. Throughout his academic career, the researcher has employed a variety of methodological approaches to investigate the relationship between technology and Indigenous cultures, including action research, document analysis, participatory design (co-design), Dragon Dreaming, and thematic analysis of qualitative data.

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